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Why Has Apple Done So Well?

Why Has Apple Done So Well?

InBranding Posted onFeb 10, 2020

As the BBC explains, Apple has “…been called the most successful company in history. And it’s just become the world’s first public company to be worth $1 trillion (£767bn)” (2018).

So just how has Apple achieved its global and unprecedented success?

From its innovation to the in-store experience it provides as well as the branding of the pure genius Steve Jobs himself, there’s a wealth of reasons to explain why Apple has revolutionised the way we understand business and smashed world records time and time again.

This article explores the strategies Apple has employed to enable its growth and what you can learn for your own business when it comes to building a globally-renowned brand.

1. The Brand of Steve Jobs

Steve Jobs was a master of marketing. With his minimalist fashion, inspiring speeches and ground-breaking visions, Apple was set for success from the moment its founder created the brand.

Being lead by a visionary like Steve Jobs meant that Apple was founded on an approach, strategy and objectives that were ahead of the time.

By always looking to outdo his competitors and revolutionise the market, it’s a great lesson in the fundamental role a brands CEO has in its ultimate success.

2. An In-Store Experience Unlike Any Other

Chances are you’ve been to an Apple store and you remember the experience clearly. From the slick interior to the friendly sales team ready to answer your every question, Apple cleverly created an in-store experience that added to the success and uniqueness of the company.

By displaying their latest products in an interactive way, customers are able to familiarise themselves with Apple’s products. In doing so, this immediately establishes a connection between user and brand on a global scale. As each store is layed out using the same approach, Apple can rest assured that its customers view Apple as a company unlike any other.

Not only does this set the brand apart from other businesses, it also encourages customers to return to the store simply for the enjoyment it offers.

Plus, with in-store courses on offer to help customers get the most out of their devices, it’s safe to say that Apple goes above and beyond by providing its clientele with the best products and the best customer service to match.

3. The Much Loved I-Phone

It’s safe to say that the I-Phone has revolutionised the world as we know it today. From the way we communicate to how we connect with family and friends, Apple has forever altered our everyday lives.

Plus, with its long-term growth and sustained success, Apple has the funds it needs to continue to make innovative products that are unlike any other on the market. This ultimately disables competitors from bypassing Apple and achieving greater success.

Similarly, as Techland Time effectively explains, “Besides having geniuses in design, software and retail, Apple also has the cash to invent components, manufacturing processes and things like that, which almost makes it impossible for the competition to make any real headway against Apple” (2012).

The Verdict

In exploring the brand of Apple, there are key principles that have helped and enabled the company’s international growth and unprecedented success. From analysing competitors to remaining ahead of the market as well as providing customers with a user-experience unlike any other, it’s no surprise that Apple is a leader for all businesses looking to grow their brand the right way.

As leaders within the field of branding, Nxspot is a dynamic and inclusive company that understands how to employ the strategies we have explored in this article. In doing so, we can help your business achieve the success that it is destined for.

That’s why if you’re looking to increase sales, grow your online presence and achieve success, then you’re in the right place. Whether you have a question about your own brand or you’d simply like to say hello, be sure to get in touch.

Simply send us an email, give us a call or say hello on our social media platforms. Your satisfaction is our priority so you can rest assured that we will get back to you within 24-48 hours.

We look forward to hearing from you and helping your brand realise its true potential

The Nxspot Team

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Branding Jor'El Mitchell

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